Competitive Intelligence is an overall monitoring process to collect and analyze the target competitors' business information in a legal way.

 

(1)When you enter a new segment market, we can help you learn who your rivals are. What are they doing? What will they do?

(2)As the market leader, your market share decreased. We help you learn the reason, such as the emerged player, new actions.

(3)As a market follower, you want to know what competitive power your rivals have. What weakness do they have? What are they doing? What will they do?

(4)Your opponent plays very well recently. What is his new action? Any effect on your business?

Background Research
        - shareholding structure and historic change, shareholder background
        - organizational structure and historic change, resume of major directors
        - business scale, the position in the sector, prospect

Human Resources Research
        - recruitment mode, talent pool, training system
        - salary, welfare, bonus, etc.
        - staff quality analysis, age, educational background and work experience sorting
        - comments on human resources

Production Research
        - technology origination, R&D strength, patent analysis
        - equipment, factory scale, production capacity and expansion plan
        - production management, purchasing management, energy supply, cost analysis

Sourcing Research
        - Supplier and raw materials, distribution characteristics
        - Supplying management mode

Sales & Marketing Research
        - product range and development plan
        - sales amount and value, market share, prospect
        - product quotation, relational transaction comments
        - channel strategy, channel structure and profit distribution
        - promotion strategy, advertisement expense, public relations

Logistics Research
        - store and transportation of raw materials
        - store and transportation of products
        - cooperation of third party logistics provider

Finance Research
        - yearly financial sheets and monthly data
        - solvency ability, operating ability and profiting ability
        - analysis of operation and prospect in terms of financial data

Comprehensive Analysis
        - SWOT, BCG analysis
        - Important findings and conclusion